By John Moltz
May 16, 2025 2:00 PM PT
This Week in Apple: Mind games

Apple announces new accessibility features, CarPlay gets richly updated, and Tim Cook garners some unwanted attention.
The good Apple
After weeks of Goofus Apple checking into work, Gallant Apple finally showed up at the office.
“Apple teases accessibility nutrition labels as part of wide-ranging feature preview”
Later this year, the App Store will feature cards indicating the accessibility features each app supports. Hopefully that’s the usual “later this year” not the Apple Intelligence “later this year” or the CarPlay 2 “later this year”.
Apple is not done in the accessibility field, however.
“Apple lays groundwork for iPhone brain control technology”
If that sounds creepy and terrible, it’s really not. While Elon Musk is working on brain implants because he wants to extract the thoughts of normal humans and implant them into his own brain to see what real human emotions are like, Apple’s efforts here are more noble.
…Researchers believe that Brain Computer Interfaces, such as the Stentrode and Neuralink, will revolutionize the ability of people with diseases like amyotrophic lateral sclerosis, or ALS, to interact with their devices.