By John Moltz
August 14, 2025 2:00 PM PT
This Week in Apple: Making an entrance

Apple preps for September, raises and lowers some prices, and takes the phrase “read the room” maybe too literally.
Touching things up
It’s less than a month until Apple’s expected iPhone 17 event and the company is rushing to dot all the “i”s in “iPhone”. Sure, it’s just one and there are no “t”s but it’s a lot of iPhones.
In preparation for eventually one day hopefully delivering the Apple Intelligence features it promised us last year, Apple has been testing its new and improved-curious Siri with a number of third-party apps that you might use such as Uber, YouTube, and Temu. Soon you’ll be able to order cheap goods then watch a video from inside a ride share, all hands free!
I do not need or want to know what you’re doing with your hands in the back of that Prius instead of using them to operate your iPhone manually.…