This Week in Apple: iPhone enthusiasm plateaus

We made it, folks. It’s the end of iPhone announcement week. On Tuesday, we climbed to the top of the highest mountain range, only to find a large, flat area waiting for us.

Living in an iPhone world

There’s too much to cover in a week like this, but my favorite story probably came out of the video Lance Ulanoff of TechRadar and Mark Spoonauer of Tom’s Guide made with Greg Joswiak and John Ternus of Apple, in which Joswiak dared them to bend the iPhone Air. (You won’t be surprised to hear that it didn’t work, but it wasn’t for some lack of trying by two of my fellow middle-aged tech editors.)

Some other videos of note, if you’re preparing to go on a YouTube jag:

• Dallas Taylor, who has pretty good ears for this sort of thing, had a really nice first take on AirPods Pro 3.