By Dan Moren
November 28, 2025 9:00 AM PT
The Back Page: Keep it secret, Santa

The vise-like grip of the holiday season has us in its peppermint-infused clutches once again. Perhaps you, like me, have found yourself once again having to shop for one among many relatives, randomly dispatched to you via the unfeeling chaos that is a Secret Santa gift exchange. As you browse through a generically unhelpful wish list—another Amazon gift card? How jejune—you may find yourself wondering: what do you get the person—or worse, the corporation—that has everything?
Well, if you happen to have drawn Apple for this year’s festivities, I have some suggestions for you. For I have been carefully observing the company over the last twelve months and have jotted down every time I’ve noticed something that it might just get some use out of. Here are a few suggestions that will be sure to inspire some shouts of joy in the corridors of Apple Park.
An AI company: Here’s a great little stocking stuffer.…