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Un-conventional: How WWDC became the heart of the Apple world’s calendar
This week Apple opened registration for WWDC, the company’s annual developer conference, which will be held June 8-12 in San Francisco.
WWDC is a huge deal in the Apple community, but it wasn’t always so. I’ve been going to WWDC since the mid-1990s, when it was a sleepy affair that took place at the McEnery Convention Center in San Jose. Probably the most memorable moment of any of the San Jose-based WWDCs I attended was the last one. That was 2002, when Steve Jobs laid the classic Mac OS to rest—no, seriously, there was a coffin on stage.
With the death of Macworld Expo and Apple’s focus on invitation-only media events, WWDC is the most prominent Apple-focused event that’s open to the public. Yes, a ticket will cost you $1599 (plus a $99 developer membership, of course)—and you have to win a lottery to pay that price.