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Why Apple’s most baffling decisions aren’t as weird as they seem
Apple’s ways can be mysterious. It often makes moves that don’t quite make sense when viewed from the outside. Why add USB-C to the low-end iPad but use the old Apple Pencil? Why release an M2 MacBook Air and keep the M1 MacBook Air around? Why keep selling that 13-inch MacBook Pro that still has the Touch Bar and doesn’t resemble any other current MacBook models in any way?
When viewed from inside Apple, these decisions obviously make sense. It’s left for us on the outside to try to figure out why the company does what it does. (I’ve spent years playing this game.) Here are a few major reasons why Apple makes decisions that don’t seem to make sense on the surface.