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Six Colors

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By Dan Moren for Macworld

We haven’t seen the last of the Apple Car

Adieu, Project Titan, we never knew ya.

But while Apple’s ambitious car project may have been left in the dust, that doesn’t mean it wasn’t a valuable experience—nor that it doesn’t continue to pay some dividends for the company. After a decade of work, billions in investment, and the work of hundreds of engineers, you’d better believe that Apple cutting its losses doesn’t mean that everything Titan-related is packed up into a white cardboard box and thrown into Apple Park’s attic.

We already known that many of the people who worked on Project Titan will be reassigned elsewhere. But it’s more than just the personnel who worked on the Apple Car—it’s the technology developed for Apple’s automotive project that will surely work its way into other places across the company’s product lines. After all, one of Apple’s great strengths as a company that controls both its hardware and software is the ability for features and capabilities to be shared across its various devices where appropriate.

Continue reading on Macworld ↦


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