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Clic for Sonos: The fastest native Sonos client for iPhone, iPad, Mac, Apple Watch, Apple TV, and visionOS.By Dan Moren for Macworld
Apple’s invisible breakthroughs are just as beautiful as the ones you can see
Technology improvements are a bit like going to a movie or a magic show: you want to be wowed, but it works best when you don’t see what’s going on behind the scenes. You don’t want to know about the trapdoor, or the strings holding people up as they soar through the air—even if it gives some appreciation for the difficulty of the production, it robs it of some of its power and awe.
Apple ends up having to ride this line a lot. At the root of its ethos has been the desire to provide technology that feels magical and amazing to its customers. With every year that goes by, every new device that comes out, Apple wants to boast about its impressive new functionality, but some of its biggest technological breakthroughs happen at a level that is totally invisible to its users.
It’s cases like that where the company has the difficult task of impressing how advanced some of these technologies are without belaboring the point. And with the onslaught of artificial intelligence features, it also means that the company has its work cut out for it if it wants to continue being the best example of magical, invisible technology.