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Apple’s greatest fear: What if the Europeans have it better?
One of Apple’s greatest fears has come to pass. Fragmentation has come for the iPhone and iPad. By the end of the year, users in part of the world will be able to harness the power of Apple Intelligence for various tasks—while users in the European Union will be able to set default apps, delete stock Apple apps, buy from alternative App Stores, play Fortnite, use a clipboard manager, and more.
Get ready for the debates over which flavor of iOS is better—the EU version or the AI one. But that debate isn’t what Apple should be concerned about. No, it’s that after years of insisting on locked-down iOS policies, users will see what’s going on in the European Union… and rather than feeling grateful that Apple keeps a close watch on their iPhones, they feel envy.