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Apple’s slow and steady approach to AI will once again win the race
If you, like me, skim through the technology headlines most days, then you’ve probably been bombarded with what feels like every other headline featuring some permutation of artificial intelligence and how it’s going to change everything.
That includes Apple. Since announcing its Apple Intelligence push back in June, the company hasn’t exactly been quiet about its AI goals. And it’s clear that the industry is likewise interested—every other question on Apple’s recent quarterly results call was about Apple Intelligence.
But it’s only now that we’re getting our first taste of how these capabilities will really integrate into Apple’s platform. Late last month, Apple rolled out the first developer beta incorporating Apple Intelligence features and even though they won’t arrive for all users until later this fall—and other Apple Intelligence features will continue to roll out over the course of the next year—we’re now getting a better sense of the philosophy that Apple is embracing. And, at present, it seems overwhelmingly…modest?