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The incredible M4 Macs create Apple’s biggest challenge yet
As the cavalcade of M4 Macs rained down upon us last week, it became clear that Apple has established a solid rhythm for updates to its processor line. So far, it’s been four years and we’ve seen four generations of Apple silicon chips, each more impressive than the last. In everything from computational and graphics capability to power efficiency, the era of Apple-made processors has proven to be a ground change for the company.
But even such an astounding success comes with challenges. As Apple has increasingly carved out its own category in the PC market, the company has left behind many of its classic competitors. It’s rarely compared to old rivals like Dell or HP, and even its biggest counterparts, such as Meta and Google, don’t care about the same categories.
In truth, Apple’s been left with just one real challenger—the one company it can never quite beat.
Itself.