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Even Eddy Cue knows Apple needs to change
Earlier this month, Bloomberg’s Mark Gurman reported that Apple had scaled back its plans to launch a new Health+ service and was revisiting its entire health and fitness strategy.
While this could be seen as being another sign of trouble at Apple, as the company is currently mired in an ongoing narrative about its inability to ship AI features it promised nearly two years ago, I choose to see this as the opposite: A promising early sign that Apple’s executives are recognizing that its headlong charge into chasing services revenue might be coming at too high a cost.
The unlikely hero in all this? Apple’s services chief himself, Eddy Cue.