by Jason Snell
Apple announces new immersive Vision Pro content
Immersive content for the Vision Pro—one of the device’s best features—has been frustratingly slow in coming. But Apple just announced a bunch of new stuff:
Starting this week, Apple is releasing all-new series and films captured in Apple Immersive Video that will debut exclusively on Apple Vision Pro. Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
There’s a new series, Boundless, that will finally show more of that spectacular hot air balloon footage from the earliest demo reels. More wildlife documentary installments (elephants!), a new series of high-altitude immersive clips, an “immersive experience” (presumably involving a music performance) from The Weeknd, a scripted short film (!), and more sports highlights including the NBA All-Star Game and big wave surfing, are also promised.
This is good. I want more, the more the better, and I’m glad Apple is announcing this stuff in advance instead of leaving us to wait and wonder why there isn’t more content available for the Vision Pro.