by Jason Snell
Apple TV+ comes to Amazon Prime Video
On Wednesday Amazon and Apple announced that Apple TV+ will be available inside Prime Video as an add-on subscription:
Later this month, Apple TV+ will be available via Prime Video in the U.S. as an add-on subscription for $9.99 per month. Prime members who subscribe to Apple TV+ via Prime Video will have access to premium entertainment including Severance, Slow Horses,The Morning Show, Presumed Innocent, Shrinking, Hijack, Loot, Palm Royale, as well as global hit films such as Wolfs, The Instigators and more, plus Major League Soccer and Major League Baseball sporting events.
Both Apple and Amazon have made efforts to resell other services within their own apps, which can simplify billing and user interface. This step suggests that Apple, which has struggled to broaden the appeal of TV+, has decided that it’s more important to get TV+ in front of more potential viewers than it is to use it as an inducement to get more people to use Apple’s own TV app.